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Bookmakers launch bonuses to attract players. Companies give out free bets for registration or app installation, offer cashback, propose to bet at enhanced odds, or insure bets. In this article, 188jili.ceo will discuss the main types of bonuses offered by bookmakers.

Free bets are given for various reasons:

  • For registration. The bettor creates an account with the bookmaker and receives a welcome free bet. Almost all legal bookmakers offer such a gift for newcomers.
  • For the first deposit. To receive a free bet, the player registers on the website or in the bookmaker’s app, verifies the account, and tops up the balance using a convenient method.
  • On birthdays. On this day, the bookmaker gives the birthday person a free bet. The size of the free bet depends on the player’s activity. Such a bonus is available at the bookmaker “Sportbet.”
  • For participating in promotions. The company’s client receives a free bet during major championships. The player places bets on certain sports events and receives a free bet as a gift.
  • For participating in contests. Some bookmakers (for example, “Betsiti”) hold weekly draws of free bets for participating in contests on social networks. This is also a good opportunity to get a bonus.
  • In most cases, free bets must be wagered. Usually, the bonus conditions are simple: place a bet on a specific match or championship at a certain odds.

Cashback (refund)

Cashback allows players to receive a portion of their lost bets back into their account. These bonuses can be used for further bets or withdrawn from the website. The size of the cashback and the conditions for its accrual vary among bookmakers. Usually, the cashback percentage is 5-10%.

Safe bet

It resembles a free bet. Only in this scenario, the player needs to place their own money. In case of a win, the bettor receives a profit. In case of loss, the bookmaker will refund the bet amount to the account. Usually, it is in the form of a free bet that needs to be wagered.

Want to find a bookmaker with a large number of bonuses? Go to our Bookmaker Rating and read reviews of each company. We have analyzed the width of the line, the level of odds, and paid great attention to bonuses.

Loyalty program

The loyalty program aims to attract and retain customers who place sports bets. It rewards active players and motivates them to stay on the site and place even more bets. The loyalty program may include the following “perks”:

Bonuses and promotions. Tipsters are provided with various bonuses: free bets or enhanced odds.
VIP clubs.

Bonuses for accumulators

Accumulators are profitable for bookmakers (players often lose money on them), so companies encourage players to place even more bets of this type. In the table below, we will consider the main types of such bonuses.

Bonus Description

Accumulator insurance The bettor compiles an accumulator of N outcomes. If one event “fails,” the player will receive a free bet or a refund of the bet amount.
Enhanced odds on accumulators The customer is offered to compile an accumulator of N events or choose a ready-made accumulator bet with enhanced odds.
Increased payouts on accumulator The player places a bet on a ready-made accumulator. In case of winning the bet, the bettor will receive an increased payout.
If you are a master of accumulators and want to compete with the top players, we recommend participating in the weekly contest. Place bets on singles or compile “trains.” Be the first to reach the finish line and receive a nice bonus!

Referral program

A player who brings other users to the site will receive a reward from the bookmaker. How does the referral program work at a bookmaker:

The referrer (existing client) receives a unique link from the bookmaker.
He shares this link with his friends, acquaintances, or posts it on online platforms, inviting them to register on the site.
When a new player (referral) creates an account and starts placing bets, the referrer can receive various bonuses and rewards.
Bonuses for the referrer are expressed in the form of a percentage of the referral’s bet amount, fixed rewards, free bets, and other incentives.

Note: referral programs allow attracting new customers without significant marketing and advertising costs. They also encourage existing players to remain active on the platform.

Advertising promotions

Many bookmakers launch various promotions. They are often timed to major sporting events (for example, the start of the English Premier League, the World Cup playoffs). Within such events, companies hold draws for valuable prizes, conduct contests, or organize a jackpot race.

A large number of bonuses is a real paradise for bonus hunters. These are players who earn on bookmakers’ bonuses, usually by violating the company’s rules. More about bonus hunters is explained in the video below:

Individual offers

Bookmakers appreciate active players and often give them various “perks”: offers to play with enhanced odds, a free bet at the end of a specific month, a gift promo code. Customers who have not visited the site for a long time also periodically receive personal offers. Bookmakers may argue this as follows: “You haven’t visited the site for a long time, but we are waiting for your return! Get a 500 ruble free bet and place bets!”

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